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The Marketing News of the Week
Greentek Media launches the 1st in-store DOOH network:
Greentek Media, the LabelVie Group's advertising agency, has just announced the launch of its 1st in-store DOOH network in Morocco (outdoor advertising). This agency is setting up the first device of giant screens in the heart of the Carrefour hypermarkets of the LabelVie Group. Thus, 72 screens are installed in 11 cities in Morocco. The purpose is, as this leader in Retail Media in Morocco points out, to reach "100% of customers in store while ensuring a pleasant and non-intrusive shopping experience". But that' s not all! "Greentek Media offers nowadays to advertisers and partner agencies this unique tool combining creativity, reactivity, and efficiency", the media details, which also indicates that many brands have already made the experience. Greentek Media is also developing other innovative devices to maximize the reach of advertisers' campaigns through omnichannel solutions and personalized support, from recommendation to in-store deployment.
DabaDoc and Orange launch a new video medical consultation service for families of the African diaspora:
DabaDoc and Orange are launching DabaDoc Consult, a new innovative service that allows the African diaspora living in Europe and the United States to offer instant video medical consultations to their relatives living in their country of origin. The launch of this exclusive service responds to a concern shared by many emigrants, that of taking care of the health of their parents and relatives residing in their country of origin, by allowing them to access a medical consultation by video wherever they are. To do so, a simple and fluid process has been developed jointly by the DabaDoc and Orange Link teams: the customer, from the diaspora, wishing to offer a DabaDoc Consult must connect to the Orange "Country Transfer" platform, select the amount of consultation he wishes to offer, then pay for the service via his credit card.
Jumia: launch of the special Ramadan campaign :
Moroccan leader in online sales Jumia has just announced the launch of its special Ramadan campaign, by offering its customers online discounts of up to -60% on several products and in various categories. "On the occasion of the holy month, Jumia has also planned many other surprises for its customers, including flash sales, but also plenty of games and gifts to win," indicates a statement from Jumia. The general manager of Jumia Maroc, Larbi Alaoui Belrhiti made known that throughout the holy month of Ramadan, Jumia Maroc makes available to Internet users the best possible prices on various products including the must-haves of Ramadan: food preparation, food processors, kitchen utensils, table services, traditional clothing. Beyond the classic offers that are usually proposed, Jumia will also highlight themes such as wellness, sports and food products.
TikTok tests a video history to find previously watched content:
TikTok will soon integrate a history of videos already watched by the user. A tool that will come in handy to find a video you haven't liked or saved. This new feature will take place directly in the application's settings, in the Content and Activity section. According to the screenshots published by the user Hammod Oh that made the discovery, the history of videos viewed would allow access to content viewed in the last seven days. For the moment, this feature is still in the testing phase. While waiting for the deployment of this option, to view a video again, you can always like it, add it to your favorites or send it to another user.
