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The Marketing News of the Week
Google Play adopts a new logo for its 10th anniversary: Google Play is celebrating its 10th anniversary this year. To mark this event, Google has made some changes to its Google Play logo. It has gone from bright green, yellow, blue and red colors to less vivid ones, in line with the current aesthe...read more
The Marketing News of the Week
Inwi launches its 2022 summer operation in several cities in the Kingdom: Inwi organizes, until September 5, its summer roadshow in several cities of the Kingdom. This roadshow will allow holidaymakers to take part in several digitalized and playful animations focused on football. During this roads...read more
The Marketing News of the Week
Netflix chooses Microsoft to manage advertising on its platform: The streaming giant, after a disappointing first quarter in which it lost subscribers for the first time in a decade, wants to offer cheaper subscriptions but with advertising. It is the alliance of two giants. Microsoft announced on ...read more
The Marketing News of the Week
The Megarama partner of the event "Les Impériales 2022": The multiplex MEGARAMA of Casablanca and the Association Les Impériales renew their partnership for the 5th edition of the event Les Impériales, placed under the theme "Morocco Tomorrow: Brands ⦁ Culture ⦁ Talents ⦁...read more
The Marketing News of the Week
Dior sells a bottle of Johnny Depp's perfume every three seconds: This represents the first time in the history of the global fragrance market that a male product has taken the top spot in sales. Dior's "Sauvage" is the best-selling fragrance in the world, with a bottle purchased every three second...read more
The Marketing News of the Week
KFC Morocco joins forces with Bimbo, the world's leading bakery : KFC Morocco has just announced the signing of a partnership with BIMBO Morocco. As part of this agreement, BIMBO, the bakery specialist, will put its expertise at the service of KFC Morocco, in order to offer the brand's customers hi...read more
The Marketing News of the Week
- The operation "AXA Hearts in Action for a better Ramadan" is back for a new edition: From the distribution of food baskets, to the allocation of donations, to the preparation of the Ftour once a week, civic actions are implemented for the benefit of the most vulnerable and in support of local ass...read more
The Marketing News of the Week
TikTok ad revenue to surpass Twitter and Snapchat combined: Video-sharing application TikTok's ad revenue is expected to triple this year to more than $11 billion, surpassing the combined sales of rivals Twitter Inc and Snap Inc, according to Insider Intelligence forecasts. Indeed, nearly $6 billio...read more
The Marketing News of the Week
Greentek Media launches the 1st in-store DOOH network: Greentek Media, the LabelVie Group's advertising agency, has just announced the launch of its 1st in-store DOOH network in Morocco (outdoor advertising). This agency is setting up the first device of giant screens in the heart of the Carrefour ...read more
